Advertising Media A To Z

Advertising Media A To Z
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By:"Surmanek"
"Advertising media planning"
Published on 2004-08-01 by Tata McGraw-Hill Education

Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features ...

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Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:Every major term and concept necessary for accurate media planning Listings of related terms to allow further understanding of terms and concepts URLs for associated websites Mathematical formulas with plain-English explanations Acronyms listed alphabetically by the acronym itself as well as the expanded spelling

This Book was ranked 28 by Google Books for keyword advertising media.

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