Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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By:"Terence Shimp"
"Business & Economics"
Published on 2006-01-20 by Cengage Learning

\u003cb\u003eAdvertising\u003c/b\u003e, \u003cb\u003ePromotion, and Other Aspects\u003c/b\u003e of Integrated \u003cb\u003eMarketing\u003c/b\u003e \u003cbr\u003e\n\u003cb\u003eCommunications\u003c/b\u003e is intended for use in undergraduate or graduate courses in \u003cbr\u003e\n\u003cb\u003emarketing communications\u003c/b\u003e, advertising, promotion strategy, promotion \u003cbr\u003e\nmanagement, or other ...

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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked 5 by Google Books for keyword advertising promotion and other aspect of marketing communications.

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