Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications

Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications
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By:"Terence A. Shimp"
"Business & Economics"
Published on 2003 by South-Western Pub

The sixth edition of Terence Shimp’s market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication.

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The sixth edition of Terence Shimp’s market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet’s impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.

This Book was ranked 22 by Google Books for keyword advertising and promotion an integrated marketing communications.

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