Advertising

Advertising
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By:"Chris Hackley"

Published on 2010 by

The study of advertising is a heated expansive forum, with research diverging along methodological, semantic and often political lines.

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The study of advertising is a heated expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together the diverse literature with a view to organising and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.

This Book was ranked 30 by Google Books for keyword advertising management.

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