Advertising

Advertising
dR_rZwLLossC
224
By:"Liz McFall"
"Business & Economics"
Published on 2004-02-18 by SAGE

At the centre of the semiotic account of \u003cb\u003eadvertising\u003c/b\u003e is the relation between \u003cbr\u003e\n\u003cb\u003emeaning\u003c/b\u003e and reality. Semiotics offers both an explanation of the relationship \u003cbr\u003e\nbetween \u003cb\u003emeaning\u003c/b\u003e and reality and a method of getting at the meanings of texts. Its \u003cbr\u003e\nsuccess ...

READ NOW

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

This Book was ranked 19 by Google Books for keyword advertising definition.

The book is written in enfor NOT_MATURE

Read Ebook Now
false
true

Printed Version of this book available in
BOOK

Availability of Ebook version is true,"listPrice": {"amount": 48.0,"currencyCode": "USD"in falseor true

Public Domain Status false

Rating by

SAMPLE

false

To Get More Advertising Ebooks Click Here