Kellogg on Advertising and Media

Kellogg on Advertising and Media
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By:"Bobby J. Calder"
"Business & Economics"
Published on 2012-06-29 by John Wiley & Sons

" Yet most marketers have a sense of being in uncharted territory. This book is the ultimate guide to communicating with consumers in today's advertising and media climate.

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In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

This Book was ranked 1 by Google Books for keyword advertising media.

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