The Advertising Handbook

The Advertising Handbook
8yChTQTRnFMC
293
By:"Sean Brierley"
"Business & Economics"
Published on 1995 by Psychology Press

The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context.

READ NOW

The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it. The Advertising Handbook examines why companies and organisations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success. The Advertising Handbook challenges conventional wisdoms about advertising's power and authority to offer a realistic assessment of its role in business and also looks at the industry's future considering, for example, the advent of the new \

This Book was ranked 36 by Google Books for keyword advertising principles and practice.

The book is written in enfor NOT_MATURE

Read Ebook Now
false
true

Printed Version of this book available in
BOOK

Availability of Ebook version is falsein falseor false

Public Domain Status false

Rating by

SAMPLE

false

To Get More Advertising Ebooks Click Here