Deceptive Advertising

Deceptive Advertising
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By:"Jef Richards"
"Language Arts & Disciplines"
Published on 2013-12-16 by Routledge

\u003cb\u003eDefinition\u003c/b\u003e. of. Deceptiveness. Up to this point we have discussed how the FTC \u003cbr\u003e\nviews deception and what it does to ... social context, and the suggestions they \u003cbr\u003e\nhave made that might improve what the FTC does to regulate deceptive \u003cbr\u003e\n\u003cb\u003eadvertising\u003c/b\u003e.

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This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

This Book was ranked 39 by Google Books for keyword advertising definition.

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