Promotion and Integrated Marketing Communications

Promotion and Integrated Marketing Communications
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By:"Richard J. Semenik"
"Business & Economics"
Published on 2002 by South-Western Pub

Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and ...

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Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.

This Book was ranked 27 by Google Books for keyword advertising and promotion an integrated marketing communications.

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