The End of Advertising as We Know It

The End of Advertising as We Know It
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By:"Sergio Zyman","Armin Brott"
"Business & Economics"
Published on 2003-12-09 by John Wiley & Sons

The vast majority of people in the \u003cb\u003eadvertising\u003c/b\u003e business — and by that I mean \u003cbr\u003e\nagencies more than anything else — \u003cb\u003edefine\u003c/b\u003e an \u003cb\u003ead\u003c/b\u003e as a 30-second commercial. \u003cbr\u003e\nYes, I know, print ads and outdoor billboards have always been around, but the \u003cbr\u003e\nreality ...

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The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.

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