Advertising A New Approach (RLE Advertising)

Advertising A New Approach (RLE Advertising)
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By:"Walter Taplin"
"Business & Economics"
Published on 2013-06-26 by Routledge

If we may begin with a broad division of the subject, into the causes of \u003cb\u003eadvertising\u003c/b\u003e \u003cbr\u003e\non the one hand and its effects on the other, then it may be said that ... It should \u003cbr\u003e\nbe clear that such an approach does not set out from a \u003cb\u003edefinition\u003c/b\u003e of \u003cb\u003eadvertising\u003c/b\u003e.

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

This Book was ranked 11 by Google Books for keyword advertising definition.

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