The Language of Advertising

The Language of Advertising
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By:"Angela Goddard"
"Business & Economics"
Published on 2002 by Psychology Press

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions.

This Book was ranked 11 by Google Books for keyword advertising books.

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