Web Advertising

Web Advertising
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By:"Anja Janoschka"
"Language Arts & Disciplines"
Published on 2004-01-01 by John Benjamins Publishing

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements.

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This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and \

This Book was ranked 36 by Google Books for keyword advertising.

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