Where the Suckers Moon

Where the Suckers Moon
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496
By:"Randall Rothenberg"
"Business & Economics"
Published on 2013-02-20 by Vintage

"Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

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Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. \

This Book was ranked 28 by Google Books for keyword advertising.

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