Explorations in Critical Studies of Advertising

Explorations in Critical Studies of Advertising
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294
By:"James F. Hamilton","Robert Bodle","Ezequiel Korin"
"Social Science"
Published on 2016-10-26 by Routledge

A Theory of Hybrid Advertising Formats Nils S. Borchers Since the end of the \u003cbr\u003e\n1980s, hybrid advertising formats like advertorials, native ... To do so, I will first \u003cbr\u003e\nintroduce an \u003cb\u003eadvertising definition\u003c/b\u003e that is grounded in the perspective of \u003cbr\u003e\nconsumers.

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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

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