Advertising N Promotion

Advertising N Promotion
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By:"Shah"
"Advertising"
Published on 2009 by Tata McGraw-Hill Education

Questions 1. Evaluate the role of \u003cb\u003eintegrated marketing communications\u003c/b\u003e in the \u003cbr\u003e\nworm crisis management by Cadbury. What was the objective of the campaign? 2\u003cbr\u003e\n. What tools were used in the campaign and what were their individual objectives\u003cbr\u003e\n?

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