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Kamis, 17 November 2016

Advertising Financial Products and Services

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Advertising Financial Products and Services
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231
By:"Alec Benn"
"Business & Economics"
Published on 1986-01-01 by Praeger Pub Text

"Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions.

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This Book was ranked 39 by Google Books for keyword advertising techniques.

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