Advertising in India
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By:"Oma Gupta"
"Advertising"
Published on 2005 by Gyan Publishing House
The tobacco firms are adapt at using this \u003cb\u003etechnique\u003c/b\u003e, promoting leisure and \u003cbr\u003e\npleasure activities to associate pleasure with their products. 3. Institutional \u003cbr\u003e\n\u003cb\u003eAdvertising\u003c/b\u003e. Institutional \u003cb\u003eAdvertising\u003c/b\u003e is also known as prestige or corporate \u003cbr\u003e\n\u003cb\u003eadvertising\u003c/b\u003e, this ...
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1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
This Book was ranked 28 by Google Books for keyword advertising techniques.
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