Advertising

Advertising
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592
By:"William Wells","John Burnett","Sandra Ernst Moriarty"
"Business & Economics"
Published on 2006 by Prentice Hall

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

This Book was ranked 2 by Google Books for keyword advertising principles and practice.

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