Advertising and Promotion, An Integrated Marketing Communications Perspective

Advertising and Promotion, An Integrated Marketing Communications Perspective
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By:"CTI Reviews"
"Education"
Published on 2016-09-26 by Cram101 Textbook Reviews

Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

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Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion, Perspectives on Consumer Behavior, The Communication Process, and Source, Message, and Channel Factors plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

This Book was ranked 14 by Google Books for keyword advertising and promotion an integrated marketing communications.

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