Marketing Communications

Marketing Communications
quq8AAAACAAJ
500
By:"John R. Rossiter","Steven Bellman"
"Business & Economics"
Published on 2005 by Prentice Hall

Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..

READ NOW

Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..

This Book was ranked 39 by Google Books for keyword advertising and promotion an integrated marketing communications.

The book is written in enfor NOT_MATURE

Read Ebook Now
false
false

Printed Version of this book available in
BOOK

Availability of Ebook version is falsein falseor false

Public Domain Status false

Rating 5.0 by 1

NONE

false

To Get More Advertising Ebooks Click Here